Terrence Obrien "people are free to leave or become inactive without being viewed negatively"
(b) Why is it urgent that inactive ones return to Jehovah?
17 Are you among those who are not now actively serving God? Perhaps someone in the congregation hurt you and as a result you stopped associating with Jehovah’s organization. Since some time may have passed, ask yourself: ‘Is my life now more meaningful, and am I happier? Was it Jehovah who offended me, or was it an imperfect human? Has Jehovah God ever done anything to harm me?’ Really, he has always done good toward us. Even if we are not living up to our dedication to him, he allows us to enjoy the good things he provides. (Jas. 1:16, 17)
Soon, Jehovah's day will come. Now is the time to return to our heavenly Father’s loving arms and to the congregation—the only safe haven in these last days.—Deut. 33:27; Heb. 10:24, 25."
www.jw.org/en/publications/magazines/w20131115/maintain-a-waiting-attitude/
Inactive ones are not viewed negatively, just as potential bird food any day now, like the rest of the human race...